About the course
SHORT & CERTIFICATE COURSES
EFFECTIVE BUSINESS COMMUNICATION
Join us on the Wits Campus for our part-time certificate course in Effective Business Communication, extending over 14 weeks (a semester). The course is offered at the Braamfontein Campus West in lecture and tutorial format, You will be guided through the programme by a specialist lecturer.
OBJECTIVES OF THIS COURSE
• Develop business communication skills relevant to the 21st century. • Offer insight into the appropriate use of communication channels in the business world. • Promote the correct use of English in business communication.
Candidates will require matric or equivalent, with sufficient competency in English. Relevant work experience may be considered as an alternative access route in exceptional cases, for example in the case of owners of small businesses.
WHO WILL BENEFIT FROM THIS COURSE?
• Employees who need to improve their business communication skills in their current positions of employment. • Employees who require business communication skills to improve their professional standing. • Entrepreneurs needing to develop communication skills in order to enhance their business prospects.
• The relevance of digitisation in 21st century business communication. • Globalisation and business communication. • Entrepreneurship and communication. • Social Media and communication. • Problem-solving and business communication. • Barriers to communication. • Verbal and non-verbal communication. • Interpersonal and small group communication. • Leadership styles and communication. • Cultural identity and communication. • Meeting protocol and documentation. • Using ICTs effectively in business communication. • Personal branding through communication. • Effective communication through reports • Using graphic aids in business communication and presentations. • Preparing a business plan for a new business concept. • Tenders and proposals. • Writing an executive summary.
LENGTH OF THE COURSE
Lectures will take place once a week over 14 weeks. The duration of each lecture will be two hours (24 total contact hours). The 13th lecture will be revision and will be followed by the 14th a three hour examination.
Semester 1: February: Tuesdays 17:30 – 19:30 Semester 2: July: Tuesdays 17:30 – 19:30
WHO ARE THE LECTURERS?
This course will be taught by a subject matter expert.
Applications should be accompanied by a short CV (3 pages maximum); matric certificate, ID and marriage certificate (if applicable) and university academic/tertiary level study record (if applicable).
Your acceptance onto the programme will be confirmed by email and mail. Participants are required to register and pay for the course ahead of commencement. Registration indicates your commitment to the course.