About the course
Digital marketing is a challenging and rewarding vocation for those with with a knack for fusing powerful content with equally powerful digital mechanisms for its dissemination to the right target audiences and markets. Inherently strategic in nature, the BCom in Digital Marketing equips students with the skills required to identify the right message and the right digital platforms and mediums to deliver this message for maximum impact.
The qualification brings together all the necessary knowledge and skills to design, build, manage and measure effective digital campaigns weaving together the core skills of digital marketing, social media, online Public Relations, paid and organic search and measurement programmes. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand activations and brand challenges. IIE Vega action learning is rounded off with the option of an Industry Immersion programme with companies, agencies or consultancies of choice.