About the course
This IIE Honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities and the utilisation of metrics and models to assess brand performance and equity.
- Brand and Brand Building
- Strategic Brand Management and Leadership
- Brand Challenge
- Financial, Economic & Legal Aspects
- Practice of Strategic Brand Management
- Research Methodology