BCOM HONOURS IN STRATEGIC BRAND MANAGEMENT

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About the course

This IIE Honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities and the utilisation of metrics and models to assess brand performance and equity.

Modules:

  • Brand and Brand Building
  • Strategic Brand Management and Leadership
  • Brand Challenge
  • Financial, Economic & Legal Aspects
  • Practice of Strategic Brand Management
  • Research Methodology

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Start date Location / delivery
No fixed date Johannesburg

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