Introduction to Search Engine Optimisation (SEO) Course

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About the course

Welcome to our Introduction to Search Engine Optimisation Online Short Course! This course does not cover or require knowledge of web design, although it complements this aspect. Various aspects of SEO are covered in this course, and the final evaluation requires you to do a basic evaluation of an existing website, commenting on the successful implementation of relevant SEO elements (or lack thereof).

It is possible that you are interested in this course simply because you want to find out more about SEO. Or maybe you are already a web designer and realised that SEO is actually a separate field to web design, and requires special skills and knowledge. Knowledge of SEO is important since many businesses need their website(s) to rank well on search engines, to ensure many visitors and a high return on investment. Regardless of your interest and motivation, this course will expose a very interesting angle of websites and search engines to you. It will enable you to do a basic evaluation of a given website in terms of SEO.

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Founded in 2004, University of KwaZulu-Natal is a non-profit public higher education institution located in the urban setting of Durban.